Helping your business to a more profitable future as well as reporting the past
Chartered Accountants & Business Development Advisers
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How ambitious should your business be at generating new customer leads?

Goal setting is generally accepted as good practice in sport.

Goal setting is also accepted as good practice in business too – especially in sales.

So, what is your business’s lead generation goal for 2017/2018?  How many prospects do you want to meet with in 2017?  What about your lead conversion goal?

And are you on target for this quarter?

However, the question I really want you to answer is:

Is your lead generation goal ambitious enough?

Have you set a high enough lead generation (new prospect) goal? Is it 1 prospect meeting a month per sales team or is it 2? Or is it as high as 5 new prospect leads a month per employee. Perhaps it’s higher?

The reason for the question and the focus on ‘ambition’ is the impact it has on the way you think and the way you act. Modest goals will have you thinking modestly and acting modestly. Ambitious goals will have you thinking and acting in ambitious ways – if you take the ambitious goals seriously of course.

There is a difference between ‘ambitious’ and ‘ridiculous’. Goals set ‘out of the park’ can result in a goal being given lip service to because there’s no belief the goal can ever be achieved.

Click here to read our 4 page report on the success of goal setting and how it can change 2017/2018 for your business.

Only you can decide on what’s ‘ridiculous’, what’s ‘ambitious’ and what’s ‘modest’. ‘Ridiculous’ and ‘modest’ result in little progress – ‘modest’ goals lack energy and ‘ridiculous’ goals lack belief. Both result in failure.

Ambition, on the other hand, provides you a healthy middle ground in which you tap into the energy of goal setting with a sense of belief it’s possible.

So! What is your ambitious lead generation (new prospect) goal for the remainder of 2017 (4 months)

And how do you respond emotionally to the three different goal-setting levels – ridiculous – ambitious – modest?

What affect do ambitious goals have on the way you think and act?  Learn more here...

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