Using the right hook to secure your customer is all about using the right formula

Habit: noun – something that you do often or regularly, often without thinking about it.

We all have habits, they can be as simple as using the same soap every day, shopping at the same supermarket on the same day, every week at the same time or driving the same way to work.

These are a couple of the many things we all do without knowing. They are part of our daily routine and way of life, and we do them unconsciously.

Why wouldn’t you as a business tap into this unconscious habit driven way of life? Imagine a world where your customers bought your products and services because it was something they just did… without thinking… it was their way of life… part of their regular routine… you had them hooked! Imagine the successful heights your business could reach!

It’s easy to admire the success of companies like Amazon, Facebook, Apple and Ikea, it’s harder to work out what they have done to be so tremendously successful and profitable whilst retaining a growing and loyal customer base.

But when you look closer you will see that they have a formula, a good one, that works.