Without credibility or with less credibility than your competition, you will struggle

Buyers have learned to be sceptical or even cynical about the promises made by suppliers.

Actions can be far more powerful than words when building credibility.Like Otis cutting

Your business is constantly evolving and you are having to adapt now more than ever

It’s true that most of us, whether employees or customers, live within a culture

It’s very easy to tell your customers or future customers how good your products

Did the hard sell ever really work well?Selling involves ‘PUSHING’ for a decision

In sensitive times it pays to apply high levels of care and attention about both

It’s often said that we see a person’s true colours in times of stress. The same

It can be frustrating when you know you have the right product or service for your

How often does conflict arise in your business?How do you deal with it? Do you embrace

Each of us – because we’re human – has a selling instinct.  Everyone can