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Chartered Accountants & Business Development Advisers
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Blog 171 - How can business owners buy into the currency of sales

How can business owners buy into the currency of sales in 2020?

Most people don’t like sales people…

If you ask your team to describe a typical sales person, they may use the words pushy or aggressive or describe the car salesman in a shiny suit trying too hard to sell you a car you are not sure you want, at a price you're not comfortable with...

This is an outdated version of a sales person where the sales person holds all the strings – and this version is absolutely no longer the case!

Now with the internet and social media the balance has shifted.

Before it used to be ‘buyer beware’ because sales people held all the information and consequently the power.

But now the internet allows information equality. So now it’s ‘seller beware’.

Sales people no longer wield the power!

Think about this likely scenario…you are ready to have a chat with a potential buyer, you have all your data and information about the products or services you want to sell…

…however, your buyer has done their own due diligence, they have educated themselves on your products/services, they have compared your business to the competition, they have all the reviews, feedback and information they need.  And they have already formed an opinion by the time you are engaging in the sale!

So, in this new world of the empowered buyer, how do you make your business the one that the buyer chooses? – Click here to discover what the new currency is for your business today...

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