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Chartered Accountants & Business Development Advisers
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How can a RIDER on an ELEPHANT on a PATH lead your business to successful change?

The memorable 3-part pattern works!

Change when successfully managed can lead to dramatic results. For the best results Jonathan Haidt, an eminent psychologist suggests change works best when you appeal to both the emotional and the logical side of peoples’ brains. He believes that the memorable 3-part pattern for success is a RIDER on an ELEPHANT on a PATH. I know this sounds a bit like an Indiana Jones movie but successful change requires you to:

Direct The Rider – Use a strong obvious and logical reason for change to influence the rider. Follow the bright spots, script the critical moves and point to the destination.

Motivate The Elephant – Appeal to emotions not just to logic to influence the emotional elephant. Find the feeling, shrink the change and ultimately grow your people.

Shape The Path – Make the route, the steps, the path to change crystal clear, obvious, explicit. Change the environment, build new habits and motivate the entire team.

Read more about how the 3-part pattern works in practice and the skills involved to implement the 3-part pattern here.

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