What happens to your business when you treat your staff like VIPs?
Sometimes getting the job done is so important, there can be little thought to the actual experience your customers have when they purchase from you. Harsh but true…
However, when you and your team make the customer experience an obsession, especially now during these uncertain times, you protect the future of your business - thanks to a band of loyal customers…
But how can you create this culture of always considering the customer experience first?
Here are 2 examples of businesses creating a ‘customer experience first’ philosophy…
The Ritz Carlton were asked to manage the take-over of an existing hotel in Shanghai. The hotel needed extensive renovation, but with a project like that, where do you start?
The manager started with the employee entrance.
This sent a clear message to the staff of how much they were valued to Ritz Carlton.
Their staff or internal customers (as they are called) were treated like VIPs, and this meant that they treated the external customers like VIPs too…
Wainwright Industries was a business losing money until the chairman became obsessed about creating a positive and enriching experience for his people, he became obsessed about ‘people first’ and in turn created a culture of customer experience obsession within the business, growing the sales of the business to more than £70m.
Click here to learn that when you treat your staff like VIPs and create a culture of ‘customer experience first’ obsession you can energise your people into massively affecting the future of your business.
