How do you make your pricing structure irresistible to your customers?

Whether you're an MD for a multi-million-pound company or the owner of a hairdressers salon on the high street. Pricing can be a difficult subject to tackle and even more difficult to get right.

Buyers are now more savvy than ever.
Buyer have more options,  can very easily compare your price to the competition and therefore their expectations are much higher.

However, to not even try to get your pricing right will mean that you never tap into the higher profits your business could be generating.

In his brilliant book Priceless – The hidden psychology of value, William Poundstone has done a fabulous job of pulling together some of the best science about pricing.

Poundstone recognises pricing as a much richer subject than most people imagine and provides a truly eye opening account of how the pricing of products affects how we think of them.

Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. The book also includes many fascinating behavioural experiments and is packed with real life examples of why pricing is so important and the tricks that companies use to sell their products and services.

It’s a book every business owner and manager should read and start testing the insights.